A Brief Design History Of A Watch You’ll Never Own

Fun if for no other reason than you get to see a shitload of mind-numbingly expensive watches all in one place.

A silly question that we get asked quite a bit here at HODINKEE is, “What is the best watch?” Sure, I get why people ask it and what they’re getting at, but it’s impossible to say anything is “the best” when you’re dealing with something as subjective and personal as wristwatches. What you like aesthetically, the history that’s meaningful to you personally, and the idiosyncrasies of how you live your life all impact that answer of that question. However, there’s a similar question that we also get asked a lot, for which I do think there are a few good answers: “What is the most important watch of all time?” The Rolex Submariner is a pretty darn good answer. It’s not the only answer, but it’s one that I find tough to argue with.

Shit

Miss Violet Beauregarde, gone too soon.

Okay, Denise Nickerson.

And He Brought Home The Bacon

DEVO’s first single, released March 12, 1977 on Booji Boy Records. (B/W “Jocko Homo,” of course.)

About the video …

“Mongoloid” was Devo’s second music video, after The Truth About De-Evolution. It was not actually made by the band, but by assemblage artist and experimental filmmaker Bruce Conner. Conner combined 1950s television advertisements, science fiction film clips (including a scene from It Came from Outer Space), and scientific documentaries with abstract animation and original film work. Devo marketed the film as “A documentary film exploring the manner in which a determined young man overcame a basic mental defect and became a useful member of society. Insightful editing techniques reveal the dreams, ideals and problems that face a large segment of the American male population. Very educational. Background music written and performed by the DEVO orchestra.”