Where My Sound Snobs At?

The monolithic speakers of the San Francisco Museum of Modern Art’s HiFi Pursuit Listening Room Dream No. 2 look like a cross between a gigantic honeycomb and the front of a “Jetsons” spaceship. The system, built by audiophile designer Devon Turnbull, sounds like nothing most people have ever heard before — you feel like you’re seated in the front row at an orchestra, or on a bar stool at a smokey jazz club, or inside Aphex Twin’s brain.

The 2,500-square-foot listening room on the seventh floor of the museum is just one part of the Art of Noise exhibit, which also includes a treasure trove of concert posters and vintage stereos (it opened in May and is slated to close this Sunday). The room is kept dark except for spotlights on the turntables and speakers, with the folding seats scattered on the ground. DJs play in either four-hour or seven-hour shifts that are intended to be nonperformative, with the talent billed as “operators,” who are instructed to take off their shoes (and reminded to wear clean socks). There are two turntables, but the system is designed without a crossfader, so there’s no way to smoothly transition between records, or beat-match like a DJ would in a club setting. One record ends, there’s a moment of silence, and then the next record begins, such that technique doesn’t distract from the pure sonic power of the music.

When I interviewed Turnbull, he spoke for about 20 minutes about the philosophy behind the system, which is based on high-efficiency speakers and low-power triode tube amps. He went on to describe multicell horns, Class D subwoofer amplifiers and how he had hauled transformers from Tokyo’s Akihabara electronics district home in a suitcase. However, unless you breathe the rarified air of the audiophile sect, those words likely mean nothing to you — they certainly don’t to me, and I’m a professional DJ and music producer. But the bottom line is that the system has as few components as possible, each is absurdly high quality, and Turnbull said some took hundreds of hours to design.

“It’s unlike any other thing that I’ve experienced,” one DJ said. “I’ve played shows in stadiums, huge trestle stages, other hi-fi rooms. This was like a holy experience. It’s almost like the church of sound.”

Why does a speaker horn with 15 directional cells create more intense emotions than a pair of cheap earbuds? And in a broader sense, why does one collection of musical notes sound better than any other? What is music for, after all? This is what I like to call a DJ existential crisis.

When I asked Turnbull about this, he wasn’t surprised; he rattled off some facts about acoustic physics — how octaves in music are doubling in the frequency of sound waves, a cosmic coincidence that translates to goose bumps.

“Sound is just vibrations traveling through the air, and then when they hit our eardrum, we perceive them,” Turnbull said. “Our brain processes them initially as a way of forming a reactive response — a safety mechanism. Like, something dangerous is happening and we need to avoid it. Like a lot of our senses, they’re to help us navigate the world. But there are certain frequencies that give us a sensation of pleasure when the brain processes them.”

“If I had one wish,” another DJ said, “it would be that everyone once in their lifetime can get a record of theirs, a song, a cassette, just to be able to hear it on a system like that and just have it imprinted, tattooed in their heart.”

More here.

Snow Shows

A Murder at the End of the World was superb.

Fargo is excellent.

I’m one episode into True Detective: Night Country. It seems can’t miss.

https://www.youtube.com/watch?v=AnPl4PuNb5U

The Other Other German Composer

John Groves, born in Hamburg to English parents.

I came to appreciate his genius when a vintage Mentos commercial recently appeared on one of my devices.

At the time it came out (1992) I had the same reaction as everyone, i.e.
WHAT FRESH HELL IS THIS. But this being in the before times, prior to Makerbot inventing the internets, I had to simply wonder how the abomination arose, and wallow in ignorance.

But now…
Enter Bastard Research Division.

The candies, in various formats, have been around since the 1930’s, and are owned by the Perfetti Van Melle, an Italian-Dutch corporation. Van Melle hired the ad agency Pahnke & Partners out of Hamburg, to come up with the ad spots. Groves composed the theme, which is available in extended format!!

The bulk of commercials were shot in South Africa, and aimed squarely at the US and Canada.

Viewers who spotted the ads when they premiered in July 1992 were driven to distraction by one intangible: The ads seemed disconnected from actual human behavior, and the song itself was critiqued for appearing to be an English translation that didn’t get the lyrics quite right.  

When Van Melle was asked “what the actual fuck?” they responded coyly, realizing they had a phenomenon on their hands. The less they answered, the more interest there was. Sales went from $20M in 1991 to $140M in 1996, worldwide. In the late 90’s, Altoids caught fire and were blamed for a decrease in Mentos market share.

The singer is allegedly Richard Ryan Graves (aka Frank Ryan), who takes zero credit for it on wikipedia or elsewhere. He was in Hamburg at the time, so he remains a likely suspect.

Cunk History

I’ve been enjoying this series recently.

To say Cunk is an idiot is an insult to idiots—this is a person who stone-facedly inquires whether the pyramids were built from the top down. She calls the academics she speaks to “clevernauts” and “expertists” and then proceeds to ask these befuddled “boffins” about anal bleaching in ancient Rome. In between, she characterizes the advent of farming as a product of lazy hunters, math as a “tragic invention,” sports as “theater for stupid people,” the Model T as a “truly terrible car” and missionaries as “God’s bitches.” With her pop culture knowledge far outstripping her knowledge of literally anything else, she at least nails the name of the 5-part series’ religious episode: “Faith/Off.” Through all of it—even through the show’s inexplicable “Pump Up the Jam” leitmotif—Morgan never breaks. This is stupidity at its deadest seriousness.

Universal Caption

In 2006, a blogger argued that the above caption worked for every New Yorker cartoon. As I am not as highbrow as you lot, I wouldn’t necessarily know.

More recently, the following universal caption has been suggested:

I’ll leave it to all y’all to decide if they both work for every cartoon.

Has anyone entered this week’s caption contest?