These Were Great

Here’s all the Get a Mac ads that ran … 16 years ago?!

The original American advertisements star actor Justin Long as the Mac, and author and humorist John Hodgman as the PC, and were directed by Phil Morrison. The American advertisements also aired on Canadian, Australian, and New Zealand television, and at least 24 of them were dubbed into Spanish, French, German, and Italian. The British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC while the Japanese campaign features the comedic duo Rahmens. Several of the British and Japanese advertisements, although based on the originals, were slightly altered to better target the new audiences. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign.

The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Both campaigns were filmed against a plain white background. Apple’s former CEO, Steve Jobs, introduced the campaign during a shareholders meeting the week before the campaign started. The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.

The Get a Mac campaign received the Grand Effie Award in 2007. The song in the commercial is called “Having Trouble Sneezing” by Mark Mothersbaugh.

High In The Sky . . .

. . . is what you would have to be to come up with this.

Inversion is building earth-orbiting capsules to deliver goods anywhere in the world from outer space. To make that a reality, Inversion’s capsule will come through the earth’s atmosphere at about 25 times as fast as the speed of sound . . .

Inversion aims to develop a four-foot-diameter capsule carrying a payload equivalent to the size of a few carry-on suitcases by 2025.

And one day, a shortcut through space could allow for unimaginably fast deliveries — like delivering a New York pizza to San Francisco in 45 minutes.

As you might imagine, there has been no shortage of venture capital to bolster this vision. Story here.

Excited Ones

From the new Guided By Voices album Crystal Nuns Cathedral in stores Friday, March 4!

I think this is their 35th studio LP.

Solar Parhelion

Also called Sun Dogs, “they can be seen anywhere in the world during any season, but are not always obvious or bright. Sun dogs are best seen and most conspicuous when the Sun is near the horizon.”

I’ve Never Felt Sorry For A Guitar Before

But this one seems to be hanging on by a thread (string?). Interesting stories associated with it, too.

Willie Nelson’s guitar, “Trigger,” is in for guitar repair at Erlewine Guitars in Austin, Texas. Mark Erlewine shares a closeup look at the famous hole in the top. Mark’s been Trigger’s caretaker for ages, and he gives us the inside scoop on Trigger’s history.

The Club Is Open

0:00 Cut-Out Witch
3:01 Wrong Turn On
4:52 I Am A Scientist
7:45 Rally Boys
9:33 Game of Pricks

I’m currently reading Closer You Are: The Story of Robert Pollard and Guided By Voices, so here’s a little GBV for you. I must say, His Bobness is looking rather healthy these days.

And One More

This might be my favorite Pretenders song. Never seen that intro before, though. That’s great! Honeyman-Scott said that his solo is an homage to his three favorite guitarists, but I can’t remember which parts are who.

I do feel a tad guilty knowing now that Chrissie Hynde is addressing her sexual assault by a biker gang. One of her assailants apparently said, “Shut up or you’re going to make some plastic surgeon rich,” which of course made it into the song. (In her book, she says it was totally her fault and she sort of knew what she was getting into. But still.) The audio on this version is shit, so here’s the 2006 remaster …

The mid-twenty joys
Around a heart that’s black and blue
Tattooed love boys
I tore my knees up getting to you
‘Cause I needed
To find out what the thing was for
Been reading
Man, the time came to explore

I went apewire
‘Cause I thought
Like I’d like it
Little tease
But I didn’t mean it
But you mess with the goods, doll
Honey, you gotta pay
Yeah

A good time
Was guaranteed for one and all
The tattoos
Target practice in the hall
While waiting
For their number to get called out
I, I, I, I found out what the wait was about

I was a good time
Yeah, I got pretty good
At changing tires
Upstairs, bro
I shot my mouth off and you showed me what that hole was for

Now I see you
All impressed and half undressed
You got paint stick
All over the scars and lumps and bumps
Tattooed love boys
Have got you where I used to lay
Well, ha ha and too bad
But you know what they say

“Stop snivellin’
You’re gonna make some plastic surgeon a rich man”
Oh, but the prestige and the glory
Another human interest story
You are that