These Were Great

Here’s all the Get a Mac ads that ran … 16 years ago?!

The original American advertisements star actor Justin Long as the Mac, and author and humorist John Hodgman as the PC, and were directed by Phil Morrison. The American advertisements also aired on Canadian, Australian, and New Zealand television, and at least 24 of them were dubbed into Spanish, French, German, and Italian. The British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC while the Japanese campaign features the comedic duo Rahmens. Several of the British and Japanese advertisements, although based on the originals, were slightly altered to better target the new audiences. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign.

The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Both campaigns were filmed against a plain white background. Apple’s former CEO, Steve Jobs, introduced the campaign during a shareholders meeting the week before the campaign started. The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.

The Get a Mac campaign received the Grand Effie Award in 2007. The song in the commercial is called “Having Trouble Sneezing” by Mark Mothersbaugh.

High In The Sky . . .

. . . is what you would have to be to come up with this.

Inversion is building earth-orbiting capsules to deliver goods anywhere in the world from outer space. To make that a reality, Inversion’s capsule will come through the earth’s atmosphere at about 25 times as fast as the speed of sound . . .

Inversion aims to develop a four-foot-diameter capsule carrying a payload equivalent to the size of a few carry-on suitcases by 2025.

And one day, a shortcut through space could allow for unimaginably fast deliveries — like delivering a New York pizza to San Francisco in 45 minutes.

As you might imagine, there has been no shortage of venture capital to bolster this vision. Story here.

Excited Ones

From the new Guided By Voices album Crystal Nuns Cathedral in stores Friday, March 4!

I think this is their 35th studio LP.

Solar Parhelion

Also called Sun Dogs, “they can be seen anywhere in the world during any season, but are not always obvious or bright. Sun dogs are best seen and most conspicuous when the Sun is near the horizon.”

I’ve Never Felt Sorry For A Guitar Before

But this one seems to be hanging on by a thread (string?). Interesting stories associated with it, too.

Willie Nelson’s guitar, “Trigger,” is in for guitar repair at Erlewine Guitars in Austin, Texas. Mark Erlewine shares a closeup look at the famous hole in the top. Mark’s been Trigger’s caretaker for ages, and he gives us the inside scoop on Trigger’s history.

The Club Is Open

0:00 Cut-Out Witch
3:01 Wrong Turn On
4:52 I Am A Scientist
7:45 Rally Boys
9:33 Game of Pricks

I’m currently reading Closer You Are: The Story of Robert Pollard and Guided By Voices, so here’s a little GBV for you. I must say, His Bobness is looking rather healthy these days.