These Were Great

Here’s all the Get a Mac ads that ran … 16 years ago?!

The original American advertisements star actor Justin Long as the Mac, and author and humorist John Hodgman as the PC, and were directed by Phil Morrison. The American advertisements also aired on Canadian, Australian, and New Zealand television, and at least 24 of them were dubbed into Spanish, French, German, and Italian. The British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC while the Japanese campaign features the comedic duo Rahmens. Several of the British and Japanese advertisements, although based on the originals, were slightly altered to better target the new audiences. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign.

The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Both campaigns were filmed against a plain white background. Apple’s former CEO, Steve Jobs, introduced the campaign during a shareholders meeting the week before the campaign started. The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.

The Get a Mac campaign received the Grand Effie Award in 2007. The song in the commercial is called “Having Trouble Sneezing” by Mark Mothersbaugh.

3 Replies to “These Were Great”

  1. I thought I’d seen all those, but the first three were new to me. Solid campaign, much better than “Jeff Goldblum says to buy a Mac because it comes in orange“.

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