I was wondering how the company that once made the best (in my opinion) six-string electrics alienated so many loyal customers and landed in bankruptcy. Did some googling and came across the all-too-common tale of misplaced priorities, high staff turnover, and ego-driven incompetence at the top. It took bankruptcy to convince their CEO that just maybe they should focus on building good guitars. Fortunately he’s on the way out. Here is a pretty good summary.