I submit to you that it can be both. Here’s the full version of the commercial that aired during yesterday’s Macy’s Thanksgiving Day Parade.
From io9 …
Xfinity, if you are scratching your head for the connection here, is the digital cable, internet, phone, etc. provider owned by Comcast. Comcast owns NBC, which aired the parade. It also owns Universal Pictures, which owns E.T. So, basically what you’re looking at is major corporation dipping into a considerable bag of tricks labeled “Nostalgic Intellectual Property” and throwing Super Bowl commercial money at it.
We’re much more tolerant of aliens these days.