What Happened To Gibson?

I was wondering how the company that once made the best (in my opinion) six-string electrics alienated so many loyal customers and landed in bankruptcy.   Did some googling and came across the all-too-common tale of misplaced priorities, high staff turnover,  and ego-driven incompetence at the top.  It took bankruptcy to convince their CEO that just maybe they should focus on building  good guitars.   Fortunately he’s on the way out.  Here is a pretty good summary.

Lost Classic

Originally a flexi 45 from a ’63 issue of MAD.  Allegedly the sax solo was by King Curtis.  Burps by Alfred E. himself.

Aughties Pop

Dumb band name, goofy video.  But I find the descending hook addictive.  I have no idea if these guys had any other good ones.