Is it me, or were these toys incredibly homoerotic?
Exhibit A, the copy for this commercial …
The incredible Dr. Steel!
You’ve got Big Jim and Big Jeff hacking ‘cross the land
Stopped cold by a gleaming hand
Of the incredible Dr. Steel
With rugged face and strange tattoo
You make him break a bar in two
Make Big Jim and Big Jeff strike a blow
Is he friend or is he foe?
Get him drunk and make a pass
Take him in the alley and pound that ass
Of the incredible Dr. Steel!